xrp.cafe

The heart of the brand is its mascot: a simple, expressive coffee mug character with stick-figure limbs and a warm smile. What started as a logo mark evolved into a full cast of characters — each with its own personality and accessories — that became the face of the brand across every touchpoint.

I extended the mascot system into marketing and event materials, creating new character variations and scenes tailored to campaigns, seasonal moments, and community milestones.

The “Explore, Create, Trade” promo distills the entire xrp.cafe value proposition into a fast-paced animated piece — bold kinetic typography, smooth character animation, and the brand's signature blue palette throughout. Designed for social media: vertical format, instantly legible on a phone screen while scrolling.

Beyond the hero promo, I produced animated content across product launches, feature announcements, and event recaps — building a library of motion assets that gave the brand a consistent, energetic presence in feeds. Each piece balanced speed with clarity, communicating complex platform features in seconds.

I produced a continuous stream of social content for Twitter/X, Instagram, and Discord — product announcements, feature launches, community events, seasonal posts, partnerships, and milestone celebrations. The cadence was relentless: multiple posts per week, each requiring custom graphics, copy, and an understanding of what the community actually cared about.

Beyond scheduled content, I designed assets for real-time moments — partnership announcements, trending conversations, and community milestones — keeping the brand visible and responsive in a market that moves around the clock.