xrp.cafe
As cofounder and founding designer of xrp.cafe, I developed the identity for an NFT marketplace on the XRP Ledger. From 2021 to 2024, I also made its campaign graphics, animations, event booths, and community content.
The coffee mug
We wanted xrp.cafe to feel like a friendly place to spend time. A smiling coffee mug suited the name and gave us a character to use in social posts and community chats.
I started with the logo, then drew versions of the mug with different outfits and accessories for campaigns and community events.
The same mug became a Halloween pumpkin, went to a beach BBQ, and turned Super Saiyan. I could make something for each occasion while keeping the character recognizable.
Motion graphics
I made “Explore, Create, Trade” for social feeds: a short vertical animation with large type, moving characters, and the brand’s blue background. It needed to read on a phone while someone was scrolling.
Other animations covered product launches, feature announcements, and event recaps.
Social & events
Most of the work went to Twitter/X, Instagram, and Discord. Several posts a week meant a steady mix of custom graphics and copy for launches, partnerships, seasonal posts, and community milestones.
I also designed booths, backdrops, banners, and merch for Consensus, Permissionless, and ETH Denver, using the same mug characters people knew from our posts.
Campaigns
Events
Outcome
The work included more than ten social campaigns, motion graphics, and event booths, plus campaign graphics for a VeSea charity event that raised $33K for St. Jude. By mid-2026, the marketplace had 32K followers, $16.2M in volume, and 6.7M transactions.