Studio Gridform — "Less Noise."

I began with only the most essential forms, searching for a relationship between proportion and negative space. The “G” developed a geometric precision, with the grid element in the top right corner completing the lettermark — merging the “G” with a structural motif that reinforces the studio's identity.

It felt Swiss — clarity, order, and purpose. Gibson SemiBold proved the perfect typographic fit: a clean, geometric sans-serif whose construction matched the mark's precision.

Each poster explores a single geometric primitive — rectangles, circles, and triangles — using a four-color modernist palette: teal, vermillion, yellow, and forest green on white. They're exercises in composition and restraint: how much visual energy can you create with just a few shapes and flat color?

Each poster carries the same quiet footer: “less noise.” on the left, the Gridform wordmark on the right. The work speaks; the branding stays out of the way.

“Less Noise.” is a 28-page design philosophy book — part manifesto, part process documentation. It's organized around four principles: Design is Problem Solving, Finding a Brand's Voice, Timeless Over Trendy, and Inside Out Design.

Every spread practices what it preaches: clear typographic hierarchy, purposeful grid usage, and content that earns its space on the page.

The identity extends to a full stationery system. The dark business cards pair the wordmark with clean contact information and a QR code. The exterior signboard reduces the brand to its most minimal expression: just the G icon mark on a dark square — confident enough to stand alone.