Studio Gridform — “Less Noise.”

I began with the most essential forms, searching for a relationship between proportion and negative space. The “G” developed a geometric precision, and a grid element in its top-right corner completes the lettermark — merging the initial with the structural motif the studio is named for.

It felt Swiss — clarity, order, purpose. Gibson SemiBold proved the typographic match: a clean geometric sans whose construction mirrors the mark’s own.

Each poster explores a single geometric primitive — rectangles, circles, triangles — in a four-color modernist palette: teal, vermillion, yellow, and forest green on white. They’re exercises in restraint: how much visual energy can a few flat shapes generate?

Every poster carries the same quiet footer — “less noise.” on the left, the Gridform wordmark on the right. The work speaks; the branding stays out of the way.

Less Noise. is a 28-page design philosophy book — part manifesto, part process documentation — organized around four principles: Design is Problem Solving, Finding a Brand’s Voice, Timeless Over Trendy, and Inside Out Design.

Every spread practices what it preaches: clear typographic hierarchy, purposeful grid usage, and content that earns its place on the page.

The identity extends into a full stationery system. Dark business cards pair the wordmark with clean contact information and a QR code. The exterior signboard takes the brand to its most minimal expression — just the G mark on a dark square, confident enough to stand alone.